Thursday Dec 28, 2023
Authority Marketing for Professional Experts
Let's get deep into the topic of building a strong audience in the online space.
Whether your platform is Facebook, Instagram or LinkedIn or any other platform that enables you to connect with others en masse, the game that you are likely to want to play is called Authority Marketing.
This is a well-worn playbook, and in this training, I'm going to lay out the rules of the game if your goal is to put yourself front and centre of an audience who may be seeking out your advice and build a following over the long term.
In doing so we're going to unpack some real-life case studies of where authority marketing has been used outside and inside our industry, to show how this works in practical terms.
This isn't a module for everyone.
However, if you want to go to the next level with your digital marketing and build a personal and business brand known far and wide, this is a great introduction to the marketing you will need to master to make it happen.
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