Deep Strategy with Zuraida Arifin

When Zuraida Ariffin cleaned up at the 2018 IFA Excellence Awards with not only the Innovator Award but the overall individual Excellence awards, the cheer in the room was the loudest of the night. With good reason. Zuraida's commitment to doing advice very differently is worthy of recognition.  

 

In this episode of The Finnovator, we dive deep into Zuraida's about her unique way of working with clients, an approach she calls "Deep Strategic Planning". What makes this special is the depths to which she goes to ensure that each and every piece of advice is backed by deep exploration into what's going on, what's needed and modelling at length the outcomes of it all.  

 

Along the way, we also talked about staffing, pricing, systems, technology, outsourcing, the kind of clients she works with and how she's risen to the challenge of providing her style of award-winning advice.  

 

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