The Evolution of Licensees with Rachel Bell

Some time ago, I drew a picture for a friend of mine outlining the four pillars that contribute to practice success. It might not surprise you to learn that one of those pillars was licensing.

 

In this Finnovation Masterclass, I'll be joined by someone I know very well to have a conversation that I've never had before.

 

Rachel Bell is a Sydney-based PDM/ Business Coach with Affinia, who brings to the table a wide range of experience as an adviser, BDM, PDM, and a bunch of other roles in the industry that give her a uniquely wide perspective many others don't have.

 

In this session:

• we'll dive deep into the evolution of the licensee relationship as it relates to your business success.
• we'll pinpoint the kind of businesses that are best suited to using third-party licensing and how certain firms are able to craft a supportive and successful relationship with licensees where others simply aren't or don't
• we'll also explore some of the "behind-the-scenes" aspects of providing the services practices like yours rely on, and talk at length about the potential future of licensing that are playing out as we speak.

 

Join us for what promises to be a detailed look at the cutting edge of the role licensees do play in the current shifting industry landscape and where that may head in the coming years.

 

 

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