
Reuben Zelwer is one of a number of advisers I I feel genuinely blessed to have worked with. As well as being an award-winning adviser, he's also one of those people who spends his time thinking about his clients and their situations more than most. It's not just a job for him, it's something he takes personally.
When he embarked on solving the issue of how to market Adapt Wealth better, he asked similar questions we all do. What's the best medium? How to get it out there? What should be his message? How to make it effortless?
This journey has lead to a place where he found his voice. As the host of the Finance Hour radio program and Podcast, Reuben has built a body of intellectual property and an audience based on simply being himself and sharing his expertise.
In this episode of The Finnovator, I chatted to Reuben about what he's learnt in making it happen, the behind the scenes systems he's built to make it simple, how he's approaching leveraging it all and the challenges along the way.
If you'd like to get insight into how to expand your marketing efforts into spaces few advisers are playing in, as well as understanding the nuances of how to structure your output and focus on connecting your expertise with the right audience, you should find this enlightening.
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